YANRE

Research · Explore · Reach

A personal digital space for ideas, projects, and writing — exploring SEO, DTC, and AI, and sharing what I learn along the way.

What I write about

Notes on search, content strategy, and organic growth.

Direct-to-consumer marketing, funnels, and brand building.

Research and hands-on notes on AI tools and workflows.

Personal growth, learning in public, and career thinking.

August 20, 2026SEO

Why organic search still matters for direct-to-consumer brands, and a practical framework to get started without an agency.

August 10, 2026DTC

A look at the flywheel model for direct-to-consumer brands: acquisition, retention, and the data loop that makes both cheaper.

July 28, 2026AI

A practical walkthrough of how I use AI daily for research, writing, and analysis — and where I still draw the line.